The word often used to describe these omnipresent mass-entertainment products is “monoculture.”
Journalists and critics are worried that the huge popularity and sense of universality that Avengers and Game of Thrones achieved are now disappearing for good. We’re in the midst of the Streaming Wars, with so many different media products and platforms competing for our attention - Netflix, Hulu, Amazon, Disney+, AppleTV+, and the still-to-come Peacock and HBO Max, to name but a few. This communal moment of mass culture has occasioned celebration as well as a bout of anxiety. But it’s not just the stories that are ending. The latest Star Wars film will cap off the franchise’s third trilogy on December 20 and attract millions more viewers. 19.3 million people watched the episode, a record for the series. A month later, on May 19, the final episode of Game of Thrones aired on HBO, the end of an eight-season run that began in 2011. Less an original narrative than an accretion of capital, technology, and celebrity, it had a budget of $356 million.īy July, the movie - the closing of a phase in the vast Marvel Cinematic Universe - was the highest-grossing movie in the history of Hollywood it has so far achieved a global box office of around $2.8 billion. On April 26, 2019, the film Avengers: Endgame was released in the United States.
The past year has felt like a peak in mega-budget world-spanning media spectacles that command our attention, one outrageous finale after another.
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